In the competitive market, promoting your brand is not enough. Customers look for much more when they hire any services for themselves. Various organizations launch their marketing campaigns, some are a major hit, and some are a complete failure.
Although you have nothing to do with the success and failure of any business. But there is a lot you can learn from these successful marketing campaigns to make your own creative marketing strategy.
Working on new ideas and taking risks on marketing campaigns is a whole new trend. If you are new to marketing and searching for an idea, here are some ways to creatively market your services.
No matter what your business size is, word of mouth does wonders. It might look an old school way, but trust us, it works and hence, placed number 1 on the list. According to Ring, Tkaczynski, and Dolnicar (2016), the electronic word of mouth has a dominant impact, and around 80% of the customers use a service based on recommendation.
For increased referrals, try offering some complimentary services or discounts to your existing customers, based on the references they make. A customer referral program will also make your customers feel appreciated and welcomed.
Customers love stories! Tell your customers the most challenging agency you’ve have worked with. Tell them numbers, milestones, strategies, and achievements of your whole case study. Also, tell your website visitors how many customers you’ve served, the satisfied customers you have, and most importantly, your future plans.
Give a complete academic study of your work revolving around your industry. Use it to relate to your business and highlight the KPIs.
Content is king! It is not only the text you write but also includes pictures and videos you post. Infographics are powerful marketing tools. They are easy to make, easy to read, and share as well. Many free applications can help you to design an interactive infographic. Make these infographics shareable, so your readers can easily share them.
You can also hire an infographic expert, which will reduce your workload and increase your overall business revenue.
Around 80% of the people are using social media more than 6 hours a day. This increased time gives a fair chance for the business to market their services. Being that annoying pop up on the newsfeed is not enough.
Create a social media marketing strategy combined with engaging content to make your customer click and look through your service. There are paid ads option as well, but without engaging content that reach is indeed wasted. In short, be friends with platforms like Facebook, Instagram, Reddit, Pinterest, and Snapchat, etc.
People these days don’t use yellow pages anymore. They search on Google “Plumber near me” and voila a list is there. Hire an in-house team or any other marketing agency to perform SEO of your website and make it reach on the list of these results.
SEO will help people know about your services on their own without you reaching out personally!
Creative marketing strategies are different for different business ideas. If you own a service-based business, these techniques will definitely jump start your business. Whether you are using these techniques or other techniques, it is essential to change and tweak your strategies with time and what customers prefer.
