The SEO industry really took up by storm from the year 2009. Even before, 2009, there was a need for SEO strategy. But after 2009, the Google algorithms strengthened and websites getting penalized made organizations make their SEO game strong.
There are still many organizations that claim to be the best SEO organizations and turn out nothing but a waste of your marketing incentive.
You can find such organizations everywhere, they might be useful for getting the sale through other platforms but not SEO. As SEO is not just getting leads, it’s more than “just that.”
To help you invest your marketing incentive in the right SEO company, here is a list of factors you need to consider.
Check the information on the website about their specialization. Check whether they specialize in one industry or more. Also, check what promises they have made on the site, are those promises realistic or just usual content!
Check if they specialize in just SEO or more than that. If yes, then check their case studies and do those clients actually exist.
Every website nowadays has a testimonial section. But is that testimonial section legit or just there to grab the customer attention?
- Check what the company has done in the past.
- Check if their customers actually exist? And are they linked?
- The reviews on the website are from authentic sources like Facebook, Google, or Yelp?
- Ask the organizations they have worked about their experience.
SEO is not a week or 2 months process, it takes time. If any company claims to work and show results in this amount of time, it is time to say goodbye to that service.
An honest organization will never ensure first page results. As any real SEO organization knows, there are no guaranteed outcomes for any phrase search. No SEO organization knows Google’s inward activities or is conscious of mystery hacks that any of us don’t have.
The time for your site to rank depends upon the budget you have and patient you are.
The more an SEO organization is transparent regarding what strategies will be implemented for your business and how the results will be measured, the higher are the chances of their legitimate.
If the SEO company tells you these points, don’t delay in hiring them
1. Do they share the complete plan for your website’s SEO?
2. Do they share milestones to check performance against it?
3. Are you going to be in touch with their expert throughout the process? If not, run away!
4. Is there any regular reporting policy? If not, you might need to reconsider
The paid ads are called Pay per click (PPC), and they are different from SEO. SEO is long term success, whereas PPC is entirely different from SEO and requires a different expert to do. If both are combined together, they offer long term success, but PPC alone is short term success.
We know you are new in the marketing world. You might be confused, but with this small guide, you can easily find a trustworthy SEO service that will guaranty results for your business. An SEO company willing to answer all your queries is the one to hire, and with the above points verified you are not going in the wrong direction.
