Do you remember the last time you searched for local services like restaurants, hospitals, plumbers, etc.?
How did you search for them? Phone book, yellow pages, or you called a friend who got any of those services?
No right? You searched on google for a plumber near me because let’s be honest who has time to go through a phone book and calling a friend might end up for hours.
Plus, how’ll you know that particular service is trusted?
When you put yourself in your customer’s shoes, you know the importance of local SEO. There are various techniques for SEO, but there are a few techniques that can help you rank our local service website. Here are the few tips to help you get started for your service business!
To move your business up in the search results, you need to focus on every city you are providing services in. A focused keyword combined with on-page optimization, quality content, and link building, will help Google know each town to you serve and the services you offer in that city.
One of the best ways to get your organization in SERP results is to make individual city pages. For instance, moving service in Dallas covers Dallas and surrounding regions.
The physical location and address of the service are in Dallas, the city added on the website gives the search engine the right knowledge about our local service.
One thing that you need to keep in mind is that your content for each city should be unique, as copied content is not supported by search engines.
Try to write 300+ word content, stuff it with right keyword, do the correct linking, content should be helpful for visitors, not just the search engines and don’t forget the testimonials.
Your page ranking can be significantly improving if you include the relevant data points in the city pages.
When people know your physical location, they are more likely to trust your business. Give the right place by selecting appropriate data points for each city. Since it’s a local service, you need to focus on each and every data point and in each town. You need to register each branch of your business.
The use of data points on the map will help search engines and customers to know your targeted region.
No matter you are a local business or an international business, backlinking is essential of SEO.
The links that connect to your website help Google to know the authority of your website.
First, perform a complete internal linking of your website. Link the right pages, for instance, if you have given complete service information on a city page and then link it to service or product pages for deeper understanding.
Once internal linking is complete. Its time for linking to authority websites. Write a content, guest posts, etc. that makes the authority website link to your site. This will drive more traffic and hence, more sales!
People trust reviews. They look for recommendations. When a service is recommended by people, even Google trusts it and increases its ranking. Connect online reviews to your website so that people know they are authentic.
Reply to those reviews to build further trust. Just ensure your business is listed on a review platform, for which you must register your business in Google MyBusiness, Yelp, etc.
The higher the positive reviews, the higher are the chances of your business being ranked!
Increasing search engine rankings for your local service can be difficult, but certainly not impossible! Just invest the time in the right strategies and voila! You will see the results coming in.
